Monogramming is defined as an art of decorating products that are manufactured by a particular company such as clothes, cookery ware, furniture and many other items. Even though monogramming is considered one of the oldest practices, there are companies that are still using monogramming to create awareness of their brand, for promoting their organization, promoting brand recognition and also embracing togetherness in a team. Just like other marketing channels like the internet, monogramming is embraced as a marketing tool. Even though many companies consider monogramming as a backward way of advertising their business, the truth still remains that monogramming has many benefits that can influence their choice of marketing channels for the purpose of growing their businesses.
Essentially, monogramming especially one that has been done on clothes is a walking billboard. When your employees wear monogrammed color button-down t-shirts or sweaters on the front or at the back, they market t your company without necessarily talking since other people will be able to read the statements written on them. Customers are often lured with what they see and therefore whether your company manufactures clothes, cookery ware or furniture, if they bear the logo of your company, then you are assured of attracting many customers to buy your products.
Often, some businesses rely on monogramming for promoting their brand’s awareness in the public through labeling their work uniforms or items that bear the company’s websites, email address, telephone number and other contact information about the company to promote the company’s visibility and accessibility. Monogramming also facilitates customer connection with the company making it easier for customers to contact the workforce directly before they make their way to their business premises.
Also, monogramming differentiates your business from other businesses in the field. It pays to be unique when promoting your business and therefore you should consider taking that extra step and come up with a monogrammed strategy to define your company. With a company uniform bearing its logo or name, it makes your company look more professional and refined.
When you choose monogramming as your marketing tool, you are given an opportunity to be more personal with you message especially on your clothing. To ensure that your targeted customers can be on a more first name basis with your employees, you need to encourage them to wear embroidered clothes such as t-shirts bearing their names on the front for them to make a good first impression with your customers and it could also be great for customer care service.